Tuesday, June 22, 2010

The Power of Marketing

I had a perfectly good half-gallon of ice cream at home in the freezer. But slap a Twins logo on just about anything, and I'll buy it!

Kelli's not quite the sucker I am. But I'm curious to see if I'm the only one . . . Has anyone else out there purchased something solely because of a marketing technique?

2 comments:

Kali said...

I bought SJP's perfume. I think I like it because she created it. I'm not usually into a "musk"ish smell but because of her… I like it. So that's no really because of the marketing so much as the spokesperson. I do look for those Best Life circles on food that Oprah's trainer Bob Green recommends. This way I don't have to look at the food label because he just tells me it's good with the Best Life label. Hmmm… I'm sure there's others, I'll keep pondering.

On a completely unrelated note - I didn't know the Twins had an official ice cream!! I just might go buy it now!!

Staci said...

I bought UNI Bud Light simply because it was purple and gold. I think we practically bought out the Hy-Vee.